Game Changer: Alan Sugar

Sir Alan Sugar spoke at Said Business School last night as part of the Game Changer series arranged by Oxford Entrepreneurs. In a strangely organised affair, Sir Alan spoke about his inspirations, his dislike for management consultants, his early reticence for firing people (something he seems to have overcome in The Apprentice), and his views on everything from Sir Richard Branson (‘a great brand-manager, but no salesman’) to the success of the iPod.

Most gut-wrenching of all was that stupid ‘Bounce with it’ Flash movie that gets played at all OE events: it’s completely amateur and the swirling text with fuzzy banging soundtrack is not exactly the stylish dynamic image the committee like to portray.

One Response to “Game Changer: Alan Sugar”

  1. doig Says:

    See the OE website for more details:

    http://www.bouncewithit.com/gclounge/alan-sugar.php

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